Someone’s Sitting in My Pew: Learning Discipleship Through Church Marketing

2001

Edward Joseph Konieczny

Someone’s Sitting in My Pew: Learning Discipleship Through Church Marketing

This thesis tells the story of one congregations revitalization through the use of church marketing for growth. Through narrative, the thesis explores the distinction of Discipleship with Membership and how church members respond to changes in church mission as a result of growth. The thesis draws upon congregational development theories pertaining to life cycles, parallel development, family systems, evangelism and the cultural changes of churches in America.